Opulaire was founded in Rotterdam, a city known for creativity and bold energy. What began as a small idea quickly grew into a vision: creating durable, waterproof, and stylish jewelry accessible to everyone.
In the early days, we worked with external warehouses while focusing on design, branding, and building our community. The response was incredible — our audience expanded across Europe, and customers embraced our minimal yet bold pieces.
As we grew, we wanted full control over the brand experience. We shifted from external fulfillment to handling everything in-house: custom packaging, a signature unboxing moment, and more personal customer care.
By early 2025, we officially moved all shipping to our Rotterdam base. Each order is now packed with care in our own studio.
What started as a small idea has become a brand shaped by creativity, individuality, and a love for timeless style — powered by our community.